Brief:
The two owner of Éponine wanted a packaging design & logo design for their new chocolate boxes. The clients wanted both of the boxes to looks luxury and be within their budget.
Solution:
My solution for this brief is to use hot foil on the boxes to work around the budget. The logo portray a strong identity of who they are but also show the feeling of luxury onto the packaging. I used the bird to express freedom and love as chocolate is usually shared with their love once on a special day. Since their chocolate is handmade, I wanted to expressed that in the logo with the bird wings as if it been flicked. I was inspired by the shapes of their chocolate and I used that for the inspiration as a form of geometric shapes on the packaging.
Concept Design
Packaging Concepts
